Q: What do the Netflix, Uber, and heroin have in common?
The first two cases are generally accepted as good things. The third is not… unless you’re a junkie. Most new technology, products (which, for this example, includes heroin), and services are aimed at giving us low-friction, instant gratification solutions – the answer to my question. For example, Netflix allows you to stream your favorite show anytime, anywhere, on any device.
At first glance, life appears better because of instant gratification. We endure less boredom and enjoy more productivity. Less waiting, more doing. It’s like we’ve paid for a permanent fastpass to the skip the line and go straight to the ride, no standing around, ever. The world moves faster than it did 50, 20, or even five years ago. In most cases, that’s a good thing. Because many of us are used to getting what we want when we want it, the rest of this post may be hard for some to digest.