How do you expect to finish if you never start?
I began collecting emails for my book launch a year in advance. During casual conversation I would mention what I was working on. If someone seemed interested, I would offer to add their email address to my list. I added one or two at a time, nothing magical about the process, but the list grew steadily. I had collected my first 100 emails by the… Continue reading The Quickest Way To Get Your First Hundred Email Subscribers
“Focusing on customer acquisition over ‘awareness’ takes discipline… At a certain scale, awareness/brand building makes sense. But for the first year or two it’s a total waste of money.” This quote succinctly said everything I’ve thought about early-stage marketing. Most marketers (and we’re all marketing something) don’t realize that it is, in fact, better to do nothing than to just throw… Continue reading Using A Sniper Rifle To Acquire Customers
I went ten months without a job. I spent most of that time lost and confused, not knowing which path to take. And when I finally chose one, I didn’t know if it was the “right” one. All I could do was forge forward and trust that everything was going to work out. I put my story into a book.… Continue reading Giving to Gain
Marketing is a difficult concept to grasp for some people. It is a very broad term that encompasses a lot of actions and decisions in an organization. It includes everything from your company attire to your mission statement. And of course it includes everything you’re already thinking about like the company Twitter account & the magazine ads you just finished purchasing.… Continue reading 5 Ways to Improve Your Next Marketing Campaign
What is content marketing? To some its a buzz-word that has been floating around for some time now, right up there with “scaling” & “passive income.” It sounds more complicated than it really is, like a broad concept without a tangible definition. To make it simpler, break it into two words and elaborate. First word: content Your content is information you produce… Continue reading The Ultimate Form of Content Marketing
Are networking events actually worth attending? I’ve always been curious of what people get from these gatherings. Some people swear by them and others despise them. I had an epiphany last week during an event that may seem very obvious. There are certain ‘Connector’ personality types that benefit from these gatherings more than most of us. The epiphany wasn’t that these… Continue reading How to Network like a Pro
I’m sure you’ve seen the posts on social media with these “year in review” sites/apps out there. They compile your past 12 months worth of pictures and put them into an 80’s style montage to remind people about why you are awesome. There was “flipgram” for Instagram right around the end of the year and now there’s one for Facebook.… Continue reading The 4 Evolutionary Stages of Marketing
Consumers today are bombarded with constant messages from advertisers in every direction. They have messages shoved in their faces while driving from the radio and on billboards, while surfing the internet, and even while using the bathroom in many restaurants. It’s non-stop. So how are we, as small businesses, supposed to cut through the clouds of smoke and mirrors to… Continue reading One Trick to Build Brand Loyalty and Gain More Sales
