Why talk if nobody cares? (no shouting, please) (3/4)

The entire purpose of social media is to connect with others, plain and simple. Connection (outside of social media) happens when we talk with others and share experiences. Connection is a meaningful thing, it’s the 2nd and 3rd most important in Maslow’s Hierarchy after our basic survival needs. Translated, this means connection isn’t just being someone’s friend on Facebook or… Continue reading Why talk if nobody cares? (no shouting, please) (3/4)

How Small Businesses Should Choose Social Media Platforms (2/4)

When choosing a social media platform for our businesses, we need to take 3 major facets into consideration: (1.) Who are our customers? (2.) Where are they? (3.) Which one(s) am I willing to use every day? When we can honestly answer these three questions, we are able to come up with the social media platform(s) that will guide our… Continue reading How Small Businesses Should Choose Social Media Platforms (2/4)