How To Use Discipline To Execute Strategy

“One minute to start!” said the announcer over the loud speakers. I clicked my Nike running watch to “Stopwatch” mode. I wiped my sweaty brow one last time before the gun fired and I took a gulp of muggy, Charleston, SC air before forcefully exhaling. My warm-up felt good, my shoes were broken in, and it looked like the rain would hold off… Continue reading How To Use Discipline To Execute Strategy

The Quickest Way To Get Your First Hundred Email Subscribers

I began collecting emails for my book launch a year in advance. During casual conversation I would mention what I was working on. If someone seemed interested, I would offer to add their email address to my list. I added one or two at a time, nothing magical about the process, but the list grew steadily. I had collected my first 100 emails by the… Continue reading The Quickest Way To Get Your First Hundred Email Subscribers

Why I Don’t Care About The Title Of The Book That Changed My Life

It started as a hobby. It was a non-event, something that happened without effort. Nobody warned me what I was doing would change my life in a dramatic way. It was simple: I picked up a book because I didn’t care to watch TV. It happened to be a book about motivation and owning your work – right up my alley. I vaguely… Continue reading Why I Don’t Care About The Title Of The Book That Changed My Life

Leading With Energy

Every group is defined by their energy. In a work setting, this is sometimes called your company’s culture. I think it’s more than that. Groups can be a small work meeting or organized teams or simply a family gathering. Each group has its own energy. Most of the time that energy is defined by the loudest, most outgoing person in the group by default.… Continue reading Leading With Energy

Using A Sniper Rifle To Acquire Customers

“Focusing on customer acquisition over ‘awareness’ takes discipline… At a certain scale, awareness/brand building makes sense. But for the first year or two it’s a total waste of money.” This quote succinctly said everything I’ve thought about early-stage marketing. Most marketers (and we’re all marketing something) don’t realize that it is, in fact, better to do nothing than to just throw… Continue reading Using A Sniper Rifle To Acquire Customers

A New Twist On An Old Idea: Customer Scheduling via Text Message

Ideas run rampant in my head all day, every day. Many of them are business ideas like how to improve this, how to add more sales to that, a spin-off of so-and-so… you get the idea. This morning at 6:19 am, as I lie in my bed with the flu needing to cancel my chiropractor’s appointment, an idea strikes me worse than a coughing… Continue reading A New Twist On An Old Idea: Customer Scheduling via Text Message