When Rules Get in the Way of What’s Right #isupportpaulroof

Rules are not a bad thing. The larger an organization grows, the more rules it has to adopt. It’s a simple concept that anyone who has gone through the pains of starting a business will tell you. But the difficult part happens when you find yourself enforcing your rules just because they are the rules and you forget what they stand for.… Continue reading When Rules Get in the Way of What’s Right #isupportpaulroof

5 Ways to Improve Your Next Marketing Campaign

Marketing is a difficult concept to grasp for some people. It is a very broad term that encompasses a lot of actions and decisions in an organization. It includes everything from your company attire to your mission statement. And of course it includes everything you’re already thinking about like the company Twitter account & the magazine ads you just finished purchasing.… Continue reading 5 Ways to Improve Your Next Marketing Campaign

How to Network like a Pro

Are networking events actually worth attending? I’ve always been curious of what people get from these gatherings. Some people swear by them and others despise them. I had an epiphany last week during an event that may seem very obvious. There are certain ‘Connector’ personality types that benefit from these gatherings more than most of us. The epiphany wasn’t that these… Continue reading How to Network like a Pro

Why Going All Out is a More Effective Strategy than Saving Some for Later

Going all out scares people. What do you do once you have nothing left? There’s no turning back. If you stop saving some for later, you have to be fully committed to something. Commitment is rare these days, which is why a lot of people don’t push themselves to empty. Hipsterism embodies the “I’m too cool to commit” attitude. But here’s… Continue reading Why Going All Out is a More Effective Strategy than Saving Some for Later